Monday, March 8, 2010

Spring-time marketing

Don't start off your newsletter, email or call to action with "Spring is in the air". I really could care less, plus you're telling me that your product is so boring, you can't come up with your own greeting. After I read "Spring is in the Air", you've lost me, and I'm on to the next thing.

Stop the cliches'! Choose your lane and drive!

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