Friday, April 9, 2010
Saturday, April 3, 2010
Sunday, March 21, 2010
Be encouraged
Our God is a God of the mountains as well as the valleys. Whatever you are experiencing today, God is there.
Monday, March 8, 2010
Spring-time marketing
Don't start off your newsletter, email or call to action with "Spring is in the air". I really could care less, plus you're telling me that your product is so boring, you can't come up with your own greeting. After I read "Spring is in the Air", you've lost me, and I'm on to the next thing.
Stop the cliches'! Choose your lane and drive!
Stop the cliches'! Choose your lane and drive!
Wednesday, February 10, 2010
Tweet this!
Great local article for Twitter beginners.
http://suffolknewsherald.com/news/2010/feb/09/all-twitter/
http://suffolknewsherald.com/news/2010/feb/09/all-twitter/
Monday, January 18, 2010
the more things change .... they stay same ....
Do you remember the 8 track? If you're my age, you remember more chatter than the actual product. "Revolutionizing the music industry" by taking your music with you. Pretty cool.
Now there is the iPod ... take thousands of songs with you and jump to any one in a moments notice.
The reality is, they are the same. They both play music ... one song at a time.
The difference is the reach, frequency, quality, and brand satisfaction. Are you running an 8 track marketing campaign, or do you have a campaign that uses traditional, viral and social mediums?
Evaluate.
Be clear, concise, compelling and creative.
Now there is the iPod ... take thousands of songs with you and jump to any one in a moments notice.
The reality is, they are the same. They both play music ... one song at a time.
The difference is the reach, frequency, quality, and brand satisfaction. Are you running an 8 track marketing campaign, or do you have a campaign that uses traditional, viral and social mediums?
Evaluate.
Be clear, concise, compelling and creative.
Tuesday, July 7, 2009
Is that my idea?
The ad world is interesting. I just spent the last 6 months trying to win accounts through RFP format. Two of those campaigns are currently being implemented using the communications strategy we developed.
Funny thing, we didn't launch the campaign.
Where do I draw the line between intellectual property and "naw, that was my idea". The one thing I have learned in chasing new business is that if you put a lot of non-billable effort into getting new business, you will reap non-billable income ... that $0 for those of you with your calculators out.
Be there. Be available, but don't let clients peek under the sheets. If they like you, they will choose you ... regardless of how sexy your campaign pitch will be.
Funny thing, we didn't launch the campaign.
Where do I draw the line between intellectual property and "naw, that was my idea". The one thing I have learned in chasing new business is that if you put a lot of non-billable effort into getting new business, you will reap non-billable income ... that $0 for those of you with your calculators out.
Be there. Be available, but don't let clients peek under the sheets. If they like you, they will choose you ... regardless of how sexy your campaign pitch will be.
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