The ad world is interesting. I just spent the last 6 months trying to win accounts through RFP format. Two of those campaigns are currently being implemented using the communications strategy we developed.
Funny thing, we didn't launch the campaign.
Where do I draw the line between intellectual property and "naw, that was my idea". The one thing I have learned in chasing new business is that if you put a lot of non-billable effort into getting new business, you will reap non-billable income ... that $0 for those of you with your calculators out.
Be there. Be available, but don't let clients peek under the sheets. If they like you, they will choose you ... regardless of how sexy your campaign pitch will be.
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