Most clients that call my office are trying to answer their questions while asking them. My response is always, "Hang up the phone, choose a lane ... and drive!"
Too often, small businesses, get distracted by trying to keep up with companies that have million dollar budgets. The $M companies spent a long time getting enough research to target the right audience.
Figure out who matches with your product and service. Find out where they work, play, and live ... then put your message in front of them. Be non-traditional if you have to. Don't drive on 4 lanes and the shoulder if all you need to do is stop the car and hold up a sign.
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